Google Analytics 4 in Big Query by Simo Ahava

This course teaches you how to effectively set up and utilize Google BigQuery with Google Analytics 4. You will learn to configure your BigQuery environment, link it with GA4, and explore datasets for actionable insights.

Enhance Your Data Analysis Skills

• session data analysis: Understand how to analyze session data in GA4, enabling you to derive meaningful insights from user interactions and behaviors, which is crucial for informed decision-making and strategy development.
• custom event reporting: Learn to create tailored event reports that reflect your unique business needs, allowing for better decision-making based on user engagement metrics and enhancing your marketing strategies significantly.
• ecommerce event schema: Explore the ecommerce event schema to calculate essential metrics, enhancing your ability to track sales performance and customer behavior effectively, which is vital for optimizing your online store’s performance.
• advanced querying techniques: Master advanced querying methods to define engaged sessions and merge GA4 data with public datasets, providing a comprehensive view of your analytics and improving your data storytelling capabilities.

This course equips you with the skills to analyze and visualize data effectively, making it ideal for professionals seeking to enhance their analytics capabilities.

Who This Course Is For

• Data analysts looking to deepen their understanding of Google Analytics 4 and BigQuery integration for advanced data analysis.
• Marketing professionals aiming to leverage data insights for improved campaign performance and user engagement strategies.
• Business intelligence developers interested in mastering data visualization techniques using Google Data Studio alongside GA4 data.

File Details
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Total Size: 10.4GB

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